Research in Progress: LGBTQ+ brand activism: Listening to historically marginalized stakeholders
September 14, 2020
By Hayoung Sally Lim, Erica Ciszek and Won-Ki Moon, University of Texas
Every June in the United States, LGBTQ+ communities come together for a celebration of love, diversity, inclusivity, and pride. The month of June, commonly known as Pride, commemorates the Stonewall riots in New York City held by sexual and gender minorities against police raids. Across the globe communities hold parades, marches, parties, workshops and symposiums.
Pride Month is also a time when organizations and brands are involved… More
Research in Progress: Developing a scale of organizational listening
September 8, 2020
By Giselle A. Auger, Rhode Island College and Moonhee Cho, University of Tennessee
How do organizations make us feel heard?
The concept of organizational listening prompted so many questions. For example, “Listen to your customers” seems like a commonsense part of good business practice, yet what does it look like? Does it mean bringing back a beloved but discontinued product? Does it mean responding to tweets and posts on social media? Should a company be sending personalized… More
Research in Progress: Breaking employee silence via employee dialogic engagement
September 1, 2020
By Minjeong Kang, Indiana University; with Bitt Moon, Indiana University
About two months ago, during breakfast, my husband and I got into a heated discussion with our teenage daughter. The argument was about when it would be safe for her to go back to in-person martial art classes after nearly three months of lockdown due to the Covid-19 pandemic.
Some of our friends had decided to return. However, my husband and I were still worried about returning,… More
Research in Progress: Listening and rebuilding trust with marginalized stakeholders after a crisis
August 25, 2020
By Julie O’Neil, Ashley English and Jacque Lambiase, Texas Christian University
According to the Page Principles, listening effectively means engaging a diverse range of stakeholders through inclusive dialogue. Yet, what does inclusive dialogue and listening entail?
A recent national tragedy in Fort Worth, Texas represents an appropriate case study to examine an inclusive listening process with diverse stakeholders. Atatiana Jefferson, a 28-year-old African-American woman, was fatally shot on Saturday, Oct. 12, 2019, in her home by a… More
Research in Progress: Learning through history and experience
August 18, 2020
By Taylor S. Voges, (doctoral student) University of Georgia; Shelley Spector, Museum of Public Relations; LaShonda L. Eaddy, Southern Methodist University; and Yan Jin, University of Georgia
The year 2020 will more than likely be known as the year of the Global Coronavirus (COVID-19) Pandemic—the year that many countries shut down their borders, restricted travel, and mandated that their citizens operate under quarantine. Soon after the outbreak, communications about this pandemic took center stage. Google provided a standing… More
Research in Progress: Listening for what’s hard to hear
August 11, 2020
By Luke Capizzo, James Madison University
Everyone gets nervous before having difficult conversations—particularly when you know the other participant will not like the information you’re about to share, the opinion you need to present or the advice you’ve been asked to provide. And yet, most of us have also learned two hard-won truths from such experiences:
1) It’s better to be upfront in sharing such information.
2) We learn best how to handle such situations not… More
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