Sustainability publics: Theories of segmentation and effective strategic environmental communication
February 20, 2024
By Hyelim Lee, Washington State University; Alessandro Lovari, University of Cagliari; and Cristina Vaz de Almeida, Technical University of Lisbon; Jeong-Nam Kim, The University of Oklahoma
Environmental sustainability is the long-term maintenance of factors and practices that contribute to the quality of the environment. A key goal for interventions is to foster public engagement and behavior that supports this sustainability. In this context, "plasticity" refers to the capacity for being molded or altered, a term used to distinguish… More
Green racing: Motorsports pave a new path toward sustainability
February 9, 2024
By Virginia Harrison, Clemson University, and Rosalynn Vasquez, Baylor University
As the public’s environmental consciousness grows, more organizations are advocating for a sustainable future. Over the years, the climate crisis has gained momentum from various leaders and influencers, such as scientists, celebrities, religious leaders and corporations.
Sports organizations also have a unique power, position, and responsibility to promote prosocial, ethical conversations across the globe. As a new change agent, motorsports series have been taking big steps toward… More
New training module, Page Center Integrity Badge available
February 6, 2024
• Jonathan McVerry
The Page Center is launching a special training module that captures the magic of its annual integrity awards and packages it with current initiatives and important topics facing public communication industries. Students who complete the online module will receive the 2024 Page Center Integrity Badge and – backed by the words of awards honorees – they will learn how important ethics, integrity and trust are to their success as future public communicators.
Learn more here: www.pagecentertraining.psu.edu/awards.
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The Page Center Awards Student Essay Contest is back!
February 5, 2024
• Jonathan McVerry
Since the annual Page Center Awards went virtual, its distinguished honorees have educated and inspired thousands of students around the world with encouraging words about the power of integrity and responsible communication. Once again, the Page Center hopes to hear what students think about the awards, the honorees and the current state of public communication in its annual awards essay contest.
The Page Center Awards Essay Contest is asking undergraduate students who watch the event, which… More
Walking a tightrope: The effects of environmental advocacy messaging about racial disparities
February 2, 2024
By Chris Skurka and Cassandra Troy, Penn State; and Rainer Romero-Canyas and Helen Joo, Environmental Defense Fund
Air pollution is a global health problem, responsible for millions of premature deaths each year.
Yet air pollution does not impact all communities equally in the United States. Compared to white individuals, Black individuals have greater exposure to particulate pollution, putting them at greater risk for premature death. Black children in particular suffer disproportionately from asthma and asthma-related deaths.
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The power of sustainability influencers
January 29, 2024
By Hyosun Kim, Indiana State University
There are quite a few influencers on social media identifying themselves as advocates who educate people on how to practice sustainable lifestyles—sustainability influencers. They may not be mega influencers who have millions of followers or make paid sponsorships with big name brands, but they do share information and advice to reduce plastics and carbon footprints with their like-minded followers and educate them on how to protect the environment by encouraging the public… More
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