August 9, 2022

By Juan Liu and Lingling Zhang, Towson University

Since the introduction of the United Nations Sustainable Development Goals (SDGs) in 2015, corporations have been using the goals as a guideline for disseminating and communicating their corporate sustainability agendas. Sustainable development when integrated by the organization is called corporate sustainability and is composed of three dimensions:

• Environmental
• Social
• Governance

Identifying and meeting public expectations toward an organization is vital for the effective management… More

July 21, 2022

By Virginia Harrison, Clemson University, and Rosalynn Vasquez, Boston University

Can a sport centered around fossil-fuel burning vehicles that promises to be carbon neutral put its money where its mouth is? Our study sets out to examine how communication practitioners in motorsport are wrestling with this question as they communicate more frequently about their sustainability initiatives.

On June 20, 2022, U.K.-based McLaren Racing became the first team in the three major motorsport series (IndyCar, Extreme E, and… More

July 19, 2022

By Chris Skurka, Penn State University, Helen Joo and Rainer Romero-Canyas, Environmental Defense Fund

It should come as no surprise that air pollution is bad for public health and well-being. Globally, air pollution accounts for over 6 million premature deaths related to heart disease, stroke, lung cancer and chronic obstructive pulmonary disease. Children in particular are vulnerable to air pollution harms as their bodies and brains develop.

Unfortunately, air pollution does not impact all communities equally. Black… More

July 11, 2022

By Baobao Song and Minhee Choi, Virginia Commonwealth University

If you do not know who BTS (or Bangtan Boys) are, you may have been living underground or without internet connection for a while. BTS is the seven-member K-pop boy band who helped the White House condemn the anti-Asian hate crimes currently plaguing the United States and taught President Biden how to make finger hearts in the Oval Office at the end of May.

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July 5, 2022

By Hyosun Kim, Indiana State University

Sustainability influencers are social media influencers who self-describe as activists advocating for environmental protection, ranging from zero waste to recycling and reducing one’s carbon footprint. They share tips for living a sustainable and eco-friendly lifestyle on Instagram and YouTube. They create content on subjects like sustainable food, zero waste life, conscious choice, and green cosmetics to encourage the public to practice sustainable living.

Venntia La Manna, for example, who has… More

June 27, 2022

By Courtney Boman and Matthew VanDyke, University of Alabama

Have you encountered an online ad, or has something caught your eye at a store promoting sustainable or eco-friendly elements? Did you question if it was actually true or believe what the brand was stating? Environmental responsibility and sustainability are key components of any company’s corporate social responsibility efforts.

The prevalence of companies’ strategic messaging related to the environment – often showcasing how their organization, products, and/or services… More