Blog Archive for Stakeholder Engagement Category

Rosalynn Vasquez, Baylor University

Identifying PR’s role in ethics training, DEI initiatives – Scholar Q&A with Rosalynn Vasquez

July 18, 2024

With champions and detractors in every sector of the country, employing diversity, equity and inclusion (DEI) initiatives has been an unpredictable pursuit for companies in the United States. Rosalynn Vasquez, Baylor University, is leading a study to understand how U.S. companies are addressing hot topic issues like DEI, the impact on chief diversity officers, and implications for their ethics… More

Hyejoon Rim, University of Minnesota; Moonhee Cho, University of Tennessee; and Katie Haejung Kim, University of Minnesota

Understanding CSA from the perspectives of PR professionals and employees

July 15, 2024

By Hyejoon Rim, Chinese University of Hong Kong; Moonhee Cho, University of Tennessee; and Katie Haejung Kim, University of Tennessee at Knoxville

While increasing scholarly attention has begun to explore corporate social advocacy (CSA) and its consequences from the external publics’ (e.g., consumers) perspectives, there is a very limited approach in the way CSA is being discussed from the perspective of… More

Weiting and Lee

Examining organizational ethics of care for employees

May 22, 2024

By Weiting Tao, University of Miami and Yeunjae Lee, Colorado State University

In today’s environment, employee engagement and relationships with their organizations have become particularly fragile. Drastic changes to the workplace in the post pandemic world (e.g., teleworking, relocation, restructuring) have induced psychological stress on employees, leaving them in a vulnerable state.

This has made organizational care… More

Sustainability

Internal sustainability branding and employees’ pro-environmental behaviors

January 23, 2024

By Yeunjae Lee, Colorado State University, Ruoyu Sun, University of Georgia, and Enzhu Dong, University of Miami

Employes’ pro-environmental behaviors have become essential organizational assets for today’s corporations fulfilling their environmental sustainability commitments to society. The COVID-19 pandemic even emphasized its importance as amplified environmental issues (e.g., the increased water usage and waste generation) propelled companies to embrace… More

Yuan Wang, City University of Hong Kong, and Rita Linjuan Men, University of Florida

Adapting organizational tactics for digital internal listening – Scholar Q&A

December 4, 2023

For as long as businesses with employees have been around, there has been some form of internal organizational listening. But over the years, things change, and businesses need to adapt to ensure their employees feel heard and respected. Page Center scholars Yuan Wang, City University of Hong Kong, and Rita Linjuan Men, University of Florida, are leading a project… More

Flora Hung-Baesecke University of Technology Sydney

How public relations fits into corporate purpose – Scholar Q&A with Flora Hung-Baesecke

September 26, 2023

Purpose-driven organizations benefit from maintaining values that seek to resolve societal issues. A team of Page Center scholars noted a remarkable lack of direction in how public relations can contribute to developing this corporate purpose. Page Center scholars Flora Hung-Baesecke and Maureen Taylor from the University of Technology Sydney and Yi-Ru Regina Chen from Hong Kong Baptist University are… More

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