Scholars Sisi Hu and Amanda Hinnant share a common interest in researching prosocial health and science communication. Their collaboration started at the University of Missouri where Hu was a Ph.D. student and Hinnant was her dissertation adviser. Hu recently became an assistant professor at the University of Arkansas, but their collaboration continues. Their project studying motivations of messaging in… More
By Taylor Voges, Ketchum; Shelley Spector, The Museum of Public Relations; and Yan Jin, University of Georgia
“So much inaccuracy…perpetuated by decades of Hollywood drama, by advertising. Don't get me started on professional sports teams…the textbooks that students study in America about Native American history [are] so wrong.”
These unfortunate conceptions have led researchers to investigate various… More
A cross-institutional team of Page Center scholars is studying corporate advocacy initiatives that will help build a model for companies to effectively and ethically communicate geopolitical issues. Their two-part study will examine social media communication from Fortunate 500 companies in the United States to learn how these corporations approach controversial global topics – in this case, the Russian invasion… More
As CSA is inherently controversial, determining how companies can communicate with people who oppose their stance on the issue is critical for companies to strategically orient their CSA efforts. As part of our grant from the. Page Center, we launched two studies directed… More
The 2023 Edelman Trust Barometers reports that 53% of globally surveyed consumers believe their countries are more divided today than ever before and report an increasing lack of trust in government and nongovernmental entities.
In fact, they reported that businesses are currently… More
While government public relations practitioners are constantly challenged by poor public trust, we have limited knowledge about how to foster organization-public relationships (OPR) in the public sector. Building and sustaining quality relationships with diverse publics presents distinct difficulties for government entities as compared to their… More
