Is mission driven more motivating than profit driven? An examination of bike sharing programs (2018)

Have you heard of bike sharing? In more than 100 large and small cities across the United States, bike sharing programs provide commuters with an easy and affordable way to pedal from one point to another by renting a bike using a credit card or an iPhone app from a conveniently placed station in their community. As bike share systems become more popular, cities are issuing licenses for multiple companies to set up stations and rent bikes. Some of these systems are for profit-driven and some are mission-driven; some are US-based companies and others are based in China. With multiple systems to rent from, how will consumers choose which one to patronize?