Scholar Research Directory / Corporate Social Responsibility
Predictors to Evaluate Effective CSR Communications (2012)
Using a national survey of U.S. consumers, this study demonstrates the positive effects of corporate social responsibility communication factors on consumers’ CSR knowledge, trust, and perceptions of corporate reputation. The study also examines the role of a stakeholder-specific factor of consumer–company identification in the process of CSR communication.
- Research JournalJournal of Business Ethics: The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers’ CSR Knowledge, Trust, and Corporate Reputation Perception
- Conference Presentation(2014) International Communications Association Conference: Predictors to evaluate effective CSR communication
- Conference PresentationPublic Relations Journal: Public Expectations of CSR Communication: What and How to Communicate CSR
- Blog PostPage Center blog: Study Finds What Public Wants from CSR Communication