Scholar Research Directory / Corporate Social Responsibility

Transforming CSR: Creating shared value, trust and perceived CEO quality (2016)

Yi-Ru Regina Chen, Ben Boyd, Don Stacks, Chun-Ju Flora Hung-Baesecke, Ansgar Zerfass, Shannon Bowen

This study study aims to find the relationship among CSR, public trust, CSV and a public’s supportive behavior toward corporations. The study comprises two stages. First, it proposes a theoretical model for testing secondary data of the Edelman Trust Barometer collected in the United States and China between 2013 and 2015. Secondly, it will employ in-depth qualitative interviews to provide rich data from the public.

Research JournalPublic Relations Journal: Creating Shared Value, Public Trust, Supportive Behavior, and Communication Preferences: A Comparison Study in the United States and China
Conference PresentationInternational Public Relations Symposium (2018): Public reactions to CSR 2.0: A cross-national study on creating shared values in the world of crisis
Conference PresentationInternational Public Relations Research Conference (2018) - Top Ethics Paper: Effective Leadership for creating shared value: A cross-national study in the United States, Germany, and China
Blog PostPage Center blog: Public reactions to creating shared value in the U.S., Germany and China

Keywords:

public trust, CSR