Matthew McAllister

Matt McAllister's research interests include advertising criticism, popular culture and the political economy of the mass media. He is the author of "The Commercialization of American Culture: New Advertising, Control and Democracy" (1996, Sage), and the co-editor of "Comics and Ideology" (2001, Peter Lang), "The Advertising and Consumer Culture Reader" (2009, Routledge), and "The Routledge Companion to Advertising and Promotional Culture" (2013, Routledge).

He has also published in such journals as Advertising & Society Quarterly, Critical Studies in Media Communication, Journal of Broadcasting & Electronic Media and Journal of Communication. He teaches mass media and society, cultural aspects of the mass media, social and cultural aspects of advertising, and the spring semester of the Ph.D. proseminar.

He has an affiliate appointment in the Department of Women’s, Gender, & Sexuality Studies. In 2010 he was selected as a Penn State Alumni Teaching Fellow, in 2011 he received the Mass Communication Division Teaching Award from the National Communication Association, in 2014 the Penn State Graduate Faculty Teaching Award, and in 2025 was elected as a Fellow in the International Communication Association.

• VIDEO: Comic books, superheroes in Hollywood
• Research Unplugged

• Why the Super Bowl halftime show is the most important commercial on TV
• 'Fun' research on historic ads about flying saucers, UFOs remains relevant
• Tucker Carlson faces advertising boycott over immigration comments
• McAllister named recipient of Graduate Faculty Teaching Award
• Faculty members earn Deans' Excellence Awards
• Students have impact on TV, advertising