Michelle Rodino-Colocino

Film-Video and Media Studies, Media Studies

Michelle Rodino-Colocino

Associate Professor

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  • Critical and Cultural Studies of Media
  • Feminist Media Studies
  • Media and Activism
  • Work and New Media


  • Bachelor's: UCLA
  • Master's: Northwestern
  • Ph.D.: Pittsburgh



An award-winning scholar, Michelle Rodino-Colocino serves as Associate Professor of Media Studies in the Donald P. Bellisario College of Communications and Women’s, Gender, and Sexuality Studies in the College of Liberal Arts where she has taught for 11 years. She is delighted to join the Rock Ethics Institute as Affiliate Faculty, beginning in Fall 2018. She taught for three years as assistant professor at the University of Cincinnati before coming to Penn State. Her research, teaching and service work spans feminist media and critical cultural studies, with special interest in labor, new media, and social movements.

Dr. Rodino-Colocino has been lauded numerous times for her research. She was awarded with the Deans' Excellence Award for Research and Creative Activity in 2014. Dr. Rodino-Colocino is thankful for funding awards from the Smithsonian Institute, Wayne State University's Reuther Library, Penn State's Institute for Arts and Humanities (now Humanities Institute), and our own Bellisario College of Communications. In 2012, the Division of Critical and Cultural Studies of the National Communication Association honored her publication, “Geek Jeremiads: Speaking the Crisis of Job Loss by Opposing Offshored and H-1B Labor” (Communication and Critical/Cultural Studies, 9(1), 22-46, 2012), with the Article of the Year Award.

Dr. Rodino-Colocino’s articles have been published in such journals as Communication, Culture & Critique, Critical Studies in Media Communications, New Media & Society, and Feminist Media Studies, among others. Dr. Rodino-Colocino has published 46 scholarly articles, 24 of them in peer-reviewed journals. She has presented her research at conferences conducted by the Association of Internet Researchers, Console-ing Passions, the International Communication Association, the National Communication Association, and the Union for Democratic Communications.  Dr. Rodino-Colocino serves on the editorial boards of four peer reviewed scholarly journals: Ada: A Journal of Gender, New Media, and Technology; ICA's Communication, Culture & Critique, tripleC: Communication, Capitalism & Critique, and Women's Studies in Communication.

Known as "Dr. MRC" to her students, she mentors present and former students by engaging with her graduate and undergraduate students as authors in academic articles, as research assistants, as teaching assistants, as members of the Penn State community engaged in efforts to end sexual harassment and assault, and as people she is humbled and delighted to work with and know! She teaches Cultural Aspects of the Mass Media (COMM411), Political Economy of Communications (COMM405), Media and Society (COMM100), Feminist Media Studies (graduate seminar), and she looks forward to teaching some of our new courses in the Bellisario College including Introduction to Critical and Cultural Studies of Media (COMM305) and our new capstone version of COMM411. 

Dr. Rodino-Colocino now serves as Interim president of the Penn State chapter of the AAUP (American Association of University Professors). Dr. Rodino-Colocino served as Chair of the National Communication Association's Division of Critical and Cultural Studies, NCA's largest division in 2016 and has served as Steering Committee Chair for the Union for Democratic Communications (UDC). 

Follow me on Twitter @rocofem




In the News


  • Rodino-Colocino, M. (forthcoming). “Flexing Italian American Masculinity and the Diversity of Whiteness on Man Caves.” Women’s Studies in Communication.
  • Antunovic, D. and M. Rodino-Colocino (in press; due out in 2018). “‘Thank You Mom’: A Feminist Analysis of P&G's Global Advertising Campaign.” In Kimberly Golombisky and Kristi Reshel (Eds.), What’s the Big Idea? Feminist Perspectives on Advertising (30 pp). Lanham, MD: Rowman and Littlefield.
  • Rodino-Colocino, M., L. deCarvalho, and A., Heresco.  (2018, Fall). “Retrofitting Neo-Orthodox Masculinities on Man Caves.” Television & New Media. DOI: 10.1177/1527476417709341
  • Rodino-Colocino, M., Beck, C., Braverman, S., Farley, E., Hamilton, M., Stump, E., & Weiss, C. (2018). “#ThisEndsHere: Ending Sexual Harassment and Assault at Penn State.” Communication, Culture and Critique.
  • Rodino-Colocino, M. (2018). “Me too, #MeToo: Countering Cruelty with Empathy.” Communication and Critical/Cultural Studies, 15(1), 96-100.
  • Rodino-Colocino, M. (2017). "Making Media Work: Turning to Labor Management in Communication Studies." International Journal of Communication, 11. http://ijoc.org/index.php/ijoc/article/view/4556/2026.
  • Rodino-Colocino, M., Niesen, S. Noble, C. Quail (2017). Professors and (M)Others: Smashing the “Maternal Wall” in the Academy. In Kirsti Cole, Holly Hassel (Eds.), Surviving Sexism in Academia: Strategies for Feminist Leadership (pp. 15). New York, NY: Routledge.
  • Rodino-Colocino, M. (2017). “Laboring Under the Digital Divide.” In Jianhua Yao (Ed.), Digital Labor in the Manufacturing and Service Industries. (pp. 43-70). The Commercial Press (in China).
  • Rodino-Colocino, M. (2016). Critical-Cultural Communication Activism Research Calls for Academic Solidarity. International Journal of Communication, 10, 10. http://ijoc.org/index.php/ijoc/article/view/6007/1753
  • Rodino-Colocino, Michelle, and Stephanie N. Berberick. (2015, October). “‘You Kind of Have to Bite the Bullet and do Bitch Work’: How Internships Teach Students to Unthink Exploitation in Public Relations." tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society 13.2 (2015): 486-500.
  • Rodino-Colocino, Michelle. (2015, October). Feminism’ as Ideology: Sarah Palin’s Anti-Feminist Feminism and Ideology Critique.” In C. Fuchs and V. Mosco (Eds.), Marx and the Political Economy of Media, Boston, MA: Brill/Haymarket. Chapter 10. (Reprint of essay in  tripleC: Communication, Capitalism, and Critique, 10(2), 457-473, Spring 2012. http://www.triple-c.at/index.php/tripleC/article/view/414
  • Rodino-Colocino, M. (2014). # YesAllWomen: Intersectional Mobilization Against Sexual Assault is Radical (Again). Feminist Media Studies, 14(6), 1090-1092.)
  • Rodino-Colocino, M. (2014). “The He-Cession: Why Feminists Should Rally for the End of White Supremacist Capitalist Patriarchy,” Feminist Media Studies, 14(2), 343-347.
  • Rodino-Colocino, M. (2013). “Communique 3.0 Working to ‘Change it." Democratic Communique, 26(1).
  • Rodino-Colocino, M. (2012). “Geek Jeremiads: Speaking the Crisis of Job Loss by Opposing Offshored and H-1B Labor.” Communication and Critical/Cultural Studies, 9(1), 22-46, http://www.tandfonline.com/doi/abs/10.1080/14791420.2011.645490#previewRodino-Colocino, M. (2012). (WInner of the Article of the Year Award, Critical-Cultural Sutides-NCA, 2012).
  • Rodino-Colocino, M. (2012). “Post-Welfare Mothers in Wi-Fi Zones: Dreams of (Im)mobile Privatization in a Neo-Post World.” Feminist Media Studies 12(4), 517-527, special issue on Women and   Mobile Intimacy, Larissa Hjorth and Sun Sun Lim (Eds). http://www.tandfonline.com/doi/abs/10.1080/14680777.2012.741868 (Top Paper Award, Feminist and Women's Studies Division, NCA 2012).
  • Rodino-Colocino, M. (2012). “Participant Activism: Exploring a Methodology for Scholar-Activists.” Communication, Culture & Critique 5(4), 541-562. http://onlinelibrary.wiley.com/doi/10.1111/j.1753-9137.2012.01140.x/full.
  • Rodino-Colocino, M. (2012). “Man Up, Woman Down: Mama Grizzlies and Anti-Feminist Feminism during the Year of the (Conservative) Woman and Beyond.” Women and Language, 35(1), 79-96special issue on Women and Electoral Politics, Mary Vavrus (Ed.).  http://www.womenandlanguage.org/wordpress/wp-content/uploads/2012/07/AbstractsSpring2012.pdf.


Michelle Rodino-Colocino
115 Carnegie Building
University Park, PA 16802