Pratiti Diddi, from India, received her master’s in mass communication at Louisiana State University (May 2015). She received her bachelor’s degree in English literature from the University of Delhi, India. She also holds a master’s degree in mass media from Indraprastha University in New Delhi, India. She has worked for more than three years as a print and online journalist in India. Her research interests focus on understanding the psychological effects and cognitive processing implications of media messages in improving public health. Of specific interests are the role of interactive communications on social media platforms in promoting health literacy for breast cancer and smoking, and its implications on health behaviors and social policy. Pratiti enjoys cooking, playing Sudoku and listening to music.