Richard Frank

Richard is an accomplished senior executive with more than 25 years of success spanning branding, advertising, sports marketing, media, tourism, consumer packaged goods, retail, and technology. Leveraging extensive experience delivering branding solutions through innovative marketing campaigns, his broad areas of expertise include sales and marketing optimization, branding, consumer advertising, public relations, and copywriting.

Throughout his career, Richard has held leadership positions with the Baltimore Orioles, AccuWeather, T. Rowe Price, and several leading ad agencies on the East Coast. He has been responsible for directing branding, advertising, marketing, communications, social media, and user experience across several consumer-facing business unit. He also has brought his expertise into the classroom serving as advertising copywriting and strategy faculty at Penn State and Towson University.

Richard led the rebranding efforts for the Baltimore Orioles including new logos, uniforms and brand style guides resulting in an 89% increase in merchandise sales and moving the team from 23rd in overall MLB retail sales to 6th. He directed an advertising campaign driving an increase in ticket sales despite a losing team record.

Richard lives just outside of Baltimore with his three children.