Richard Frank

Richard Frank

Fractional CMO, Frank Creative

Expertise

  • Branding, Marketing and Advertising
  • Corporate and Product Branding
  • Consumer Insights
  • Sports Marketing

Details

Biography

Richard is an accomplished senior executive with more than 25 years of success spanning branding, advertising, sports marketing, media, CPG, and fintech. Leveraging extensive experience delivering branding solutions through innovative marketing campaigns, his broad areas of expertise include sales and marketing optimization, branding, consumer advertising, public relations, and copywriting.

Throughout his career, Richard has held leadership positions with the Baltimore Orioles, AccuWeather, T. Rowe Price, and several leading ad agencies on the East Coast. He currently serves as a Fractional CMO for clients in the tech and financial services space. He also has brought his expertise into the classroom serving as adjunct faculty at both Penn State and Towson University.

Richard led the rebranding efforts for the Baltimore Orioles including new logos, uniforms and brand style guides resulting in an 89% increase in merchandise sales... the second most successful team rebrand in MLB history.

Richard lives just outside of Baltimore with his three children.

Contact