Expertise
Education
- Bachelor's: University of Connecticut (1972)
- Bachelor's: University of Connecticut (1973)
- Master's: University of Connecticut
- Ph.D.: University of Massachusetts
Details
Biography
Robert Baukus, a longtime faculty member and head of the Department of Advertising/Public Relations, retired in 2017. His research concerns ethical issues related to advertising media planning and teaching methods to enhance critical thinking skills in advertising curriculum. He contributed to "Communication and Terrorism," a book about the impact of media depictions of terrorist events, and "Framing Friction," a book on how the media portray social conflict.
His research has been published in Journalism Educator, the Journal of Health Communications, and Communication Research Reports, among others. He has presented numerous papers related to advertising and marketing communications. His research interests include marketing communications, advertising campaigns, media planning and advertising research methods.
He has been a marketing communications consultant for more than 16 years for network news corporations, advertising agencies, newspapers, media production agencies and the pharmaceuticals industry. He taught media planning and research, message design, advertising campaign design and evaluation, mediated conflict and advertising pedagogy.