Stephanie Madden

Advertising/Public Relations

Stephanie Madden

Assistant Professor

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Education

  • Bachelor's: Vanderbilt University
  • Master's: University of Maryland
  • Ph.D.: University of Maryland

Details

Biography

Dr. Stephanie Madden is an assistant professor at Penn State University, where she currently teaches Research Methods in Advertising and Public Relations. Dr. Madden has a passion for advocacy and social justice issues, and her research focuses on the intersections between activism, risk and crisis communication, public safety, and social media.

Dr. Madden earned her B.A. in communication studies from Vanderbilt University and a M.A. in communication from the University of Maryland. She finished her Ph.D. at the University of Maryland in 2016, writing her dissertation on the development of an extended engagement approach to issues management that explored the gendered, intersectional, and emotional aspects of issues. This work seeks to better inform communicators how to develop more proactive communication strategies for handling sexual assault and other issues of gender-based violence and harassment.

Prior to pursuing her Ph.D., Dr. Madden was a full-time researcher at at the National Consortium for the Study of Terrorism and Responses to Terrorism (START), a Department of Homeland Security Center of Excellence. During this time she helped to develop a FEMA-accredited risk and crisis communication training and conducted research on FEMA's Wireless Emergency Alert system. She is currently a vice-chair of the Social Media Committee for the Public Relations Division of AEJMC.

Publications

Madden, S. (2018). Engaging collaborative communities: Dialogue and campus sexual assault. Journal of Communication Management, 22(3), 296-308. doi: https://doi.org/10.1108/JCOM-06-2017-0064


Madden, S., Janoske, M., Winkler, R. B., & Harpole, Z. (2018). Who loves consent?: Social media and the culture jamming of Victoria’s Secret. Public Relations Inquiry, 7(2), 171-186. doi: https://doi.org/10.1177/2046147X18764216


Liu, B. F., Egnoto, M., Wood, M. M., Bean, H., Sutton, J., Mileti, D. S., & Madden, S. (2017). Is a picture worth a thousand words? The effects of maps and warning messages on how publics respond to disaster information. Public Relations Review, 43(3), 493-506. doi:  https://doi.org/10.1016/j.pubrev.2017.04.004


Wood, M. M., Mileti, D. S., Bean, H., Liu, B. F., Sutton, J., & Madden, S. (2017). Milling and public warnings. Environment & Behavior, 50(5), 535-566. doi:  https://doi.org/10.1177/0013916517709561


Madden, S. (2017). The clock is ticking: Temporal dynamics of campus emergency notifications. Journal of Contingencies and Crisis Management, 25(4), 370-375. doi: 10.1111/1468-5973.12162


Madden, S., Briones, R., Fraustino, J. D., & Janoske, M. L. (2016). Teaching, tweeting, and teleworking: Experiential and cross-institutional learning through social media. Communication Teacher, 30(4), 195-205. doi: http://dx.doi.org/10.1080/17404622.2016.1219040


Madden, S., Janoske, M. L., & Briones, R. (2016). The double-edged crisis: Invisible Children’s social media response to the Kony 2012 campaign. Public Relations Review, 42(1), 38-48.  doi:10.1016/j.pubrev.2015.10.002


Bean, H., Liu, B. F., Madden, S., Sutton, J., Wood, M., & Mileti, D. (2016). Disaster warnings in your pocket: How audiences interpret mobile alerts for an unfamiliar hazard. Journal of Contingencies and Crisis Management, 24(3), 136-147. doi: 10.1111/1468-5973.12108


Madden, S. (2015). Alerting a campus community: Emergency notification from a public’s perspective. Journal of Contingencies and Crisis Management, 23(4), 184-192. doi: 10.1111/1468-5973.12074


Bean, H., Sutton, J., Liu, B. F., Madden, S.., Wood, M., & Mileti, D. (2015). The study of mobile public warning messages: A research review and agenda. Review of Communication, 15(1), 60-80. doi: 10.1080/15358593.2015.1014402


Storie, L. K., Madden, S., & Liu, B. F. (2014). The death of bin Laden: How Russian and U.S. media frame counterterrorism. Public Relations Review, 40(3), 429-439. doi: 10.1016/j.pubrev.2014.01.009


Janoske, M. L., Liu, B. F., & Madden, S. (2013). Congress report: Experts’ recommendations on enacting best practices in risk and crisis communication. Journal of Contingencies and Crisis Management, 21(4), 231-235. doi: 10.1111/1468-5973.12031


Briones, R., Madden, S., & Janoske, M. L. (2013). Kony 2012: Invisible Children and the challenges of social media campaigning and digital activism. Journal of Current Issues in Media and Telecommunications, 5(3), 205-234.


Khakimova, L., Briones, R., Madden, S., & Campbell, T. (2011). The letting girls Glow! communication campaign: Methodological and conceptual lessons for segmenting teen publics. PRism, 8(2), 1-13.

Contact

Stephanie Madden
220 Carnegie Building
University Park, PA 16802
814-865-2175
szm962@psu.edu