Tara Wyckoff

Tara Wyckoff is an associate teaching professor for the Donald P. Bellisario College of Communications at Penn State where she has been teaching 400-level courses, including the public relations senior capstone, since 2010. Wyckoff is also the faculty advisor for the Ad/PR Club, KTA Honor Society and the National Millennial Community.

Her teaching interests include engaged scholarship, integrated marketing communications, strategic decision-making and sustainability. New courses developed under her direction include an embedded course on sustainable tourism, as well as a strategic public relations course. She is the recipient of two Penn State teaching awards: the Deans' Excellence Award 2017 and the Alumni Excellence in Teaching Award 2018.

Wyckoff earned a bachelor’s degree from Penn State and a Master in Business Administration with a focus on marketing strategy from the University of Minnesota Carlson School of Management. She has more than 15 years professional experience in marketing communications, working with technology start-ups, as well as nonprofits and educational institutions.