Harmelin Media Challenge Info Session

The 2025 Harmelin Challenge will give student teams real-life experience in media planning and client strategy -- plus exposure to senior leaders of one of the largest media-planning agencies on the East Coast. Student teams will: assess client needs; analyze proprietary research data; develop recommendations for targeting audiences to achieve client goals; develop a media plan to reach those audiences; and pitch their plan to a panel of judges (including client and media-planning agency representatives). Cash prizes totaling $7,500 available!