1. Home
  2. Media Effects

Media Guide: Media Effects

Find a media-saavy, university faculty expert who is knowledgable about media effects.

Our Media Effects Experts

Headshot of Frank Dardis

Frank Dardis

  • Associate Professor
  • Strategic Communication
  • Interactive Advertising
  • Consumer Psychology and Behavior
  • Corporate Communication
  • Persuasion Effects
Headshot of Homero Gil de Zúñiga

Homero Gil de Zúñiga

  • Distinguished Professor of Media Effects & AI
  • Artificial Intelligence
  • Information & Communication Technologies
  • Journalism
  • Media Effects
  • Political Communication
  • Quantitative Methodologies
  • Social Media & Algorithms
Headshot of Mary Beth Oliver

Mary Beth Oliver

  • Donald P. Bellisario Professor of Media Studies / Co-Director of Media Effects Research Laboratory
  • Emotional and Cognitive Effects of Media
  • Positive Media Psychology
  • Media Portrayals
  • Stereotyping
Headshot of Michael Schmierbach

Michael Schmierbach

  • Professor
  • Advertising and Video Games
  • News Credibility
  • Perceived Media Influence
  • Video Games
  • Video Game Difficulty
  • Social Media and News
Headshot of Fuyuan Shen

Fuyuan Shen

  • Donald P. Bellisario Professor of Advertising, Head of the Department of Advertising/Public Relations
  • Advertising
  • Health Communication
  • Political Communication
Headshot of Heather Shoenberger

Heather Shoenberger

  • Associate Professor
  • Advertising
  • Authenticity and Persuasive Communication
  • Emerging Technology
  • Consumer Behavior in Reaction to Media
  • Health Communication
Headshot of S. Shyam Sundar

S. Shyam Sundar

  • Evan Pugh University Professor
  • James P. Jimirro Professor of Media Effects
  • Social and Psychological Aspects of Artificial Intelligence
  • Uses and Effects of Digital Media
  • Psychology of Human-Computer Interaction (HCI)
  • Online News Sources
  • Fake News and Misinformation
  • Interactive Media Effects
  • Social Media Effects
  • Chatbots and Social Robots
  • ChatGPT and Generative AI tools
Headshot of Bu Zhong

Bu Zhong

  • Professor Emeritus
  • Artificial humans
  • Digitally mediated communication
  • Health behavior change
  • Healthcare outcomes
  • Interactive media
  • Information processing
  • Media effect research
  • Media psychology
  • Social media communication
  • Socially responsible AI
  • Symptom management of chronic diseases

Need Assistance?

For assistance contacting a faculty expert, please email bellisarioinfo@psu.edu with the name(s) of the faculty members you would like to connect with as well as your deadline and topic.