Media Effects Research Lab Research Archive Gaming Avatars and Online Agents My desired self, avatar: the impact of avatar creation on persuasion Gaming Avatars and Online Agents Me, myself, and my avatar: the effects of avatar on snw (social networking) users’ attitude toward w Communication Technology Web Advertising The relationship between brand awareness, trust and willingness to reveal private information in eco Communication Technology Web Advertising Psychological effects of frequency and clutter in web advertising Communication Technology Web Advertising Memory for web advertisements: exploring effects of animation, position, and product involvement Communication Technology Web Advertising Wait! why is it not moving? Attractive and distractive ocular responses to web ads Communication Technology Web Advertising Visual orientation and memory for web advertising: A study of animation and position effects Communication Technology Web Advertising Animation and priming effects in online advertising Communication Technology Web Advertising Information quality of specialist versus generalist tourism websites Communication Technology Web Advertising Student Publication Does web advertising work? Memory for print vs. online media Older ResearchNewer Research