Blog Archive for Social Media Category

Justin Walden

What should we really expect from employees as online brand advocates?

October 28, 2015

By Justin Walden, assistant professor at North Dakota State University

In the ideal world, cultivating brand support among employees should be a straightforward process for organizations.

If you treat your employees right and help them feel engaged at work, they should be inclined to show support for your organization through their online and offline social networks.

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Jonathan McVerry

Communications strategist joins Page Center

October 21, 2015

With a background in journalism, public relations and rock & roll, new communications strategist Jonathan McVerry brings a unique mix of skills to the Arthur W. Page Center.

McVerry oversees the Center’s digital presence, as well as the writing/editing of content that showcases the innovative research projects that Page supports. This includes daily strategic oversight of Facebook,… More

Adrian Edwards, Peter Laufer and Colleen Connolly-Ahern at the AEJMC conference in San Francisco

Connolly-Ahern discusses refugee communications with AEJMC conference panel

September 16, 2015

Research funded by The Page Center finds that media paint refugees with a wide—often negative—brush. Data show that instead of telling the stories of real people in need, common narratives focus on the mass population as a bane of society and a detriment to the refugees’ new countries. Colleen Connolly-Ahern hopes the new research will help change that.

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Eun Go, graduate student at The Pennsylvania State University

Research to reveal best ways to communicate CSR

August 27, 2015

By Eun Go, Penn State graduate student

My research funded by the Arthur W. Page Center for Integrity in Public Communication intends to explore what kinds of corporate social responsibility (CSR) activities an organization should choose and how to communicate CSR through media. Organizations are increasingly engaging in, and publicizing, myriad CSR activities. However, it is questionable whether… More

Forthcoming study eyes Malaysia Airlines efforts related to flight disappearance

July 28, 2015

A study supported by the Arthur W. Page Center will examine social media messages and formal statements from Malaysia Airlines and the Malaysian government in regard to the disappearance of Flight 370 in 2014.

The study, supported by a Page Legacy Scholar Grant, will address communications efforts from March 8, 2014, to July 8, 2014, with a focus… More

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