Keyword / consumer

Promoting ethical consumerism through sustainability influencers (2022)

Hyosun Kim

Conceptualization and measurement: A scale for measuring consumer perceptions of CSA (2021)

Melissa Dodd

Is mission driven more motivating than profit driven? An examination of bike sharing programs (2018)

Kim Sheehan, Kati Tusinski Berg

Predictors to Evaluate Effective CSR Communications (2014)

Sora Kim , Mary Ann Ferguson

Examining the impact of advertising vs. public relations in consumer engagement (2013)

Dustin Supa, Melissa Dodd

Measuring the Influence of ‘Corporate Social Advocacy’ Communications on Consumer Purchase Intention (2013)

Melissa Dodd, Dustin Supa

Predictors to Evaluate Effective CSR Communications (2012)

Sora Kim, Mary Ann Ferguson

Social media as a CSR communication channel: Understanding firms’ decision processes (2012)

Kati Tusinski Berg , Kim Bartel Sheehan