Media Effects Research Lab Research Archive Communication Technology Source Credibility Persuasion Exploring the Significance of Modality and Topic on Political Messages Communication Technology Interactivity and Persuasion Evaluating Human-likeness with Modality Difference in Virtual Assistant In VA Interaction Communication Technology Source Credibility Persuasion Corporate “Street Cred” in crises: Does who you are and what you say matter? Communication Technology Social Media Source Credibility Social Influence Finding credibility metrics through non-message related Twitter features Communication Technology Social Influence Tell Me More: The Effects of Mobile Screen Size on Self-disclosure Communication Technology Social Media Social Influence The role of Internet memes in creating a sense of belonging and community in an online setting Communication Technology Source Credibility Gaming Entertainment The effects review modality and genre on perceived source credibility of video games reviews Communication Technology Cyberbullying and its Relationship with Long Term Psychological and Behavioral Effects Communication Technology Interactivity and Persuasion Social Media Persuasion Social Influence The Effects of Interactivity-induced Control and Absorption on Persuasion Communication Technology Entertainment The Role of Affordance Based Gratifications in the Selection of Media Content and Devices Older ResearchNewer Research