Media Effects Research Lab Research Archive All Research Categories Communication Technology Privacy Self-Esteem and Body Satisfaction Information Seeking Personalization and Customization Interactivity and Persuasion Web Advertising Social Media Uses and gratifications Psychophysiology Source Credibility Internet Use Gaming Immersion Emotion and Video Games Race, Gender, and Stereotypes Computer-Mediated Communication Self-Esteem and Body Satisfaction Avatars and Online Agents Entertainment Persuasion Social Influence Student Publication Category: Social Influence Communication Technology Source Credibility Persuasion Social Influence Does Video Production Value Influence the Credibility of Science Information Communication Technology Source Credibility Persuasion Social Influence Who’s Telling the Story? The Effects of Identity Cues and Advertisement Type on Chatbot Advertising Persuasion Social Influence Placemaking as community engagement for college students Communication Technology Social Media Social Influence Spiral of silence on social media: How perceived opinion climate, social media integration and attitude certainty influence the opinion expression of climate change Communication Technology Social Influence Understanding the relationship between leadership and diversity in CSR: Communication Technology Social Media Source Credibility Social Influence Finding credibility metrics through non-message related Twitter features Communication Technology Social Influence Tell Me More: The Effects of Mobile Screen Size on Self-disclosure Communication Technology Social Media Social Influence The role of Internet memes in creating a sense of belonging and community in an online setting Communication Technology Interactivity and Persuasion Social Media Persuasion Social Influence The Effects of Interactivity-induced Control and Absorption on Persuasion