Media Effects Research Lab Research Archive All Research Categories Communication Technology Privacy Self-Esteem and Body Satisfaction Information Seeking Personalization and Customization Interactivity and Persuasion Web Advertising Social Media Uses and gratifications Psychophysiology Source Credibility Internet Use Gaming Immersion Emotion and Video Games Race, Gender, and Stereotypes Computer-Mediated Communication Self-Esteem and Body Satisfaction Avatars and Online Agents Entertainment Persuasion Social Influence Student Publication Category: Persuasion Communication Technology Web Advertising Social Media Internet Use Entertainment Persuasion To Face or Not to Face? Response Strategies to Cope with Face Threat on Instagram Communication Technology Source Credibility Persuasion Social Influence Does Video Production Value Influence the Credibility of Science Information Communication Technology Source Credibility Persuasion Social Influence Who’s Telling the Story? The Effects of Identity Cues and Advertisement Type on Chatbot Advertising Persuasion Social Influence Placemaking as community engagement for college students Communication Technology Source Credibility Persuasion Bandwagon Cues and Perceived Attitudes Communication Technology Interactivity and Persuasion Social Media Persuasion The Effects of Interactivity-induced Control and Absorption on Persuasion Communication Technology Source Credibility Persuasion Exploring the Significance of Modality and Topic on Political Messages Communication Technology Source Credibility Persuasion Corporate “Street Cred” in crises: Does who you are and what you say matter? Communication Technology Interactivity and Persuasion Social Media Persuasion Social Influence The Effects of Interactivity-induced Control and Absorption on Persuasion
