Media Effects Research Lab Research Archive All Research Categories Communication Technology Privacy Self-Esteem and Body Satisfaction Information Seeking Personalization and Customization Interactivity and Persuasion Web Advertising Social Media Uses and gratifications Psychophysiology Source Credibility Internet Use Gaming Immersion Emotion and Video Games Race, Gender, and Stereotypes Computer-Mediated Communication Self-Esteem and Body Satisfaction Avatars and Online Agents Entertainment Persuasion Social Influence Student Publication Category: Communication Technology Communication Technology Web Advertising Visual orientation and memory for web advertising: A study of animation and position effects Communication Technology Web Advertising Animation and priming effects in online advertising Communication Technology Web Advertising Information quality of specialist versus generalist tourism websites Communication Technology Web Advertising Student Publication Does web advertising work? Memory for print vs. online media Communication Technology Web Advertising Interstitials and their relevance to website content: influence on website credibility Communication Technology Web Advertising Psychological effects of pop-up windows and animation in web advertising Communication Technology Web Advertising Arousal, memory, and impression-formation effects of animation speed in web advertising Communication Technology Information Seeking The effects of eula presentation style on user attention and comprehension Communication Technology Information Seeking Modality effects on memory for multimedia messages Communication Technology Information Seeking Projecting community information needs Communication Technology Information Seeking The effects of hyperlinks and site maps on the memorability and enjoyability of web content Communication Technology Information Seeking News cues: Information scent and cognitive heuristics Communication Technology Information Seeking Are you in the mood for search? Study on the relationship between mood and information seeking behavior Communication Technology Information Seeking Priming effects of accidental exposure to internet pornography: An experimental study of construct accessibility in search engine output Communication Technology Interactivity and Persuasion Using exemplars to motivate philanthropic behavior: A test of charitable appeal strategies Communication Technology Interactivity and Persuasion Does sociability make a difference? The effect of HCI and CMC interactivity on user engagement and web attitude Communication Technology Interactivity and Persuasion Interactivity cues: A study of the effects of presence and use Communication Technology Interactivity and Persuasion Communicating art, virtually! Psychological effects of technological affordances in a virtual museum Communication Technology Interactivity and Persuasion The impact of navigability on flow-like experiences and user enjoyment of online art exhibitions Communication Technology Interactivity and Persuasion What works better: humorous vs. non-humorous television programs for effective promotion Communication Technology Interactivity and Persuasion Media device effect A study on gratifications obtained from tv program watching Communication Technology Interactivity and Persuasion Effects of interactivity, animation, and ad shape on attitudes toward imus Communication Technology Interactivity and Persuasion The effect of website interactivity on political persuasion Communication Technology Interactivity and Persuasion The effects of user control on movie trailer immersion and enjoyment Communication Technology Interactivity and Persuasion Student Publication Reactivity vs. interactivity: Impression formation effects of message contingency in political webs Communication Technology Interactivity and Persuasion To share or not to share, that is the question Examining psychological effects of heuristic cues on users’ attitudes on a product review website Communication Technology Interactivity and Persuasion Using 3-d visualization in a fitness center website: The role of modality and source interactivity Communication Technology Interactivity and Persuasion Money, media, and college athletics: The effect of story type on identification and purchasing intent Communication Technology Personalization and Customization The impact of anthropomorphic cues on personalized health assessment users’ privacy concern and intention to disclose personal information Communication Technology Personalization and Customization Interrupting entertainment online: Content customization and online television platforms Older ResearchNewer Research